Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion.  It then encourages them to develop and apply general conclusions about persuasion in real-world settings. 

The 5^th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. 

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Learning Goals

Upon completing this book, readers will be able to:

• Understand how persuasion works
• Discuss the impact culture has on persuasion
• Understand and identify key differences among persuasion, propaganda, and manipulation