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Combining a robust narrative with a wide variety of interesting cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture, Second Edition, shows how entrepreneurs can conduct business activities across national boundaries and succeed in today’s hypercompetitive world. The book discusses how entrepreneurs develop the skills to identify opportunities and then manage these opportunities on a global basis.
This updated edition also provides increased attention to culture and reflects recent changes in our increasingly globalized world.
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