You may think you've done the hard part in starting your own business, but its now that the real work begins. Aquiring and keeping customers, branding, marketing and communication plans, profit and loss, hiring and firing!

This great value pack from Pearson Education offers you essential advice on making your business a lasting success, how to write and effective marketing plan to set you apart from the competition and much more!

Comprising of the three bestselling titles below, you can't possibly be in business without it!

The Entrepreneur's Book of Checklists

Whether you've recently started a business, or are still thinking about it, suddenly everything is down to you. Here's the book to help you think of everything - and do the right thing at the right time. It's the book of lists that no business can afford to start up without....

Marketing Judo

Marketing Judo aims to inspire people who want to build a brand or business but don’t have the budgets for conventional marketing. That’s the position the authors found themselves in when they bought the one Harry Ramsden’s fish and chip restaurant in Yorkshire over ten years ago. They fell into a way of thinking, which they now call Marketing Judo.

The Highly Effective Marketing Plan (HEMP)

A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services.

HEMP is a straightforward, simple, 17 step plan which you can use to address your problems and opportunities whatever their size, whatever your business, whatever sector you operate in. And it’s tried, tested and proven.