With a strong emphasis on application–without neglecting research and science, Baron/Kalsher focuses on helping students to use the findings and knowledge of psychology in their own lives and careers.

This text–the only introductory psychology text written by authors with extensive business experience–seeks the ideal balance between psychology's practical and scientific sides. It highlights psychology's scientific nature while simultaneously emphasizing its practical value–how students can actually use and apply the material they read outside of the classroom. Psychology: The Practical Science emphasizes three key goals: make it clear to students how they can actually use the findings and knowledge of psychology in their own lives and careers; present psychology as a science; discuss the major findings of psychology without overwhelming students with too much detail.