Media is a concept as mobile and flexible as media themselves. Media are global, but at the same time local. They are used by individuals, but also by the masses. They are shared, as well as private. The media landscape is moving and changing. Traditional journalism is being integrated into social media. Once created merely to inform us, media today have chosen to entertain us as well. It is to illuminate this movement and diversity that Integrated Media in Change was written. The publication owes its inspiration to the project “Integrated Media”, which brought together Nordic researchers who shared a curiosity about the topic and opened up new co-operation between the media in Finland, Norway and Sweden. The work featured in the present volume embraces two aims: to present the information structures underlying design and visual communication and to outline the relationship between traditional and social media. The contributing authors are professors, lecturers and scholars in of media, visual communication, the social sciences and media technology.