For undergraduate/graduate courses in Behavior Modification, Behavior Therapy, and Behavior Management.

This text offers a solid introduction to the principles of behavior using a clear, interesting, entertaining style with many case studies and everyday examples while maintaining a high level of intellectual rigor and addressing fundamental concepts.

 
Since writing the first edition of Principles of Behavior the authors have sought to address a unique need of the students in their behavior modification classes: levels of student ability, experience, and exposure to the topics addressed in these courses often varied greatly. From freshman undergradute courses straight through graduate level research, there was a need for a text that was flexible yet rigorous enough to appeal to both the novice and advanced student. Here, the authors have been able to do just that. Princibles of Behavior offers a solid introduction to the principles of behavior using a clear, interesting, entertaining style with many case studies and everyday examples while maintaining a high level of intellectual rigor and addressing fundamental concepts.