A balanced treatment of the technical and business sides of managing data. Management of data has never been more critical for organizations of any size. This book discusses the technical aspects of database design and implementation as well as the why and how of the management of databases, and the managerial issues and business philosophy behind databases. The new edition covers organizational intelligence systems, including data warehousing, data mining, OLAP, and multidimensional databases, as well as client/server and Web technology.