The bestselling author of The Definitive Business Plan, and The Definitive Guide to Managing the Numbers, on forecasting, a key task for practicing managers. This is the only book that takes a user-friendly, non-mathematical approach to the topic.

Forecasting is an essential part of business life, yet for most it can seem complex and unmanageable.  This book demystifies the entire process.

The Definitive Guide to Business Forecasting provides a step-by-step guide to building and presenting forecasts with speed and accuracy, with a user-friendly "checklist and rule-of-thumb" approach.  The book also shows how to judge the likely accuracy of forecasts, work with them, and revise them in the light of events.

The Definitive Guide to Business Forecasting will help you predict future developments, so you will be better able to allocate appropriate resources to maximize potential revenues and profits.  You will get better at anticipating future events and managing them.

This book will quickly become another Stutely perennial, enabling managers to assess demand, determine and measure potential market variants and produce robust forecasts that will drive their company's growth.