The Definitive Business Plan
a good business plan is the difference between success and failure. make sure yours is a winner with the Uk's number one bestselling guide to business planning. Preparing and
presenting an intelligent business plan is a challenge that both entrepreneur and senior executive alike face. whether the goal is raising start-up finance for a new business or requesting venture funding from a corporate parent, a good business plan must deliver all the information decision-makers are really
looking for.
The Definitive Business Plan ensures you do this. accessible to the newcomer and detailed enough for the experienced
planner, this guide explains how to tailor a plan for specific readerships and to meet specific objectives.
The Definitive Business Pitch
In today's business world it's no longer just sales people who are responsible for winning business but everyone within a business has to ‘sell’ their ideas, proposals and plans as they compete for support and scarce resources.
Poor preparation or presentation at the pitching stage will lose the business to a competitor. Getting the basics right is not enough: you have to get ahead of the competition.
This guide is packed with practical ideas, tips and checklists that will ensure you are ahead of the crowd and make the
perfect winning pitch.
