The impact of food scares in the media, diet fads and healthy eating campaigns all affect consumer food choice, which is reflected in consumers food purchasing behaviour. Food policy, which places the consumer as the priority, needs to reflect the relative impact of positive and negative clues for change.

Food Choice and Food Policy will explore the inter-relationships between the theory and practice of food policy development and consumer food purchasing behaviour. The book will be divided into three sections: Policy and Behaviour, Consumer Choice and Response, and Food Policy Development. The book will draw in comparisons between Europe, and the USA and Australia in particular, using real case material from around the globe.

This important new book is an essential purchase for all those involved in work with consumer food choice, or those creating or influencing food policy.