Today more and more employment specialists believe that a well-designed cover letter can prove to be a more powerful selling tool than the resume itself. The cover letter can also showcase your thinking ability, writing skills, and personality traits in ways that an employer cannot detect from the more rigid resume document. Top employment expert Richard Beatty takes readers through the many nuances involved in cover letters in this updated second edition in which all the cover letters have been revised to reflect brevity and new functional terminology. The Perfect Cover Letter, Second Edition gives you a complete, A-to-Z look at all the elements of good cover letter design. It gives you:

• Examples of all types of winning cover letters, including network, general broadcast, targeted, executive search, advertising response and personal introduction letters



• The characteristics of both good and bad cover letters



• The nuts and bolts of getting the message on paper, what to include and not include, plus design tips

RICHARD H. BEATTY (West Chester, Pennsylvania) is chairman of the Brandywine Consulting Group, a leading executive recruitment firm. His popular career guides, including The Resume Kit, The Interview Kit, 175 High-Impact Resumes have sold over half a million copies.