Use this benchmarking guide to evaluate existing nondues revenue products and services, identify new nondues revenue sources, benchmark against comparable organizations, and manage nondues revenue activities. Volume 2 contains information on Periodical and Publication Advertising, Directory Advertising, Online Advertising, Print Periodicals, Online Periodicals, Print Nonperiodical Publications, Online Nonperiodical Publications, Print Membership Directories, Online Membership Directories, Mailing List Rental, Sponsorships and Grants, Fundraising/Contributions, and Investment Income.