This book guides accountants through the processes they need to understand to develop and present a high-risk business proposal with success.

This compact guide outlines every issue surrounding a business case, from profit benefits and beyond. Will the proposal change the way the business operates, and how can these changes be predicted? What risks are involved, how can they be understood, and how can they be prevented? Who will manage the investment benefit delivery? How can technology be best used to make the venture work? All are explained succinctly and illustrated with case studies, check lists and templates.


* Learn which business proposals make good business sense
* Learn how to explain to others which business propositions they should invest in
* Learn how to present ideas convincingly to senior management