Yes-a small word, but the key to opening doors both professional and personal. The power of the "yes factor" gets you the job, the promotion, or the second date. But getting a "yes" can be tricky. Tonya Reiman explains how communications works...what the words you speak actually say about you, and how the perfect pitch can help you achieve your goals, convince your boss or client you should get the account, give a killer presentation, or fire up your relationship. Combining verbal and nonverbal tricks-identifying types of communications, recognizing subconscious motivations, and adopting covert communication techniques-The Yes Factor is a simple approach to influencing and framing communication so that your message resounds clearly, ensuring that your ideas are implemented effectively and that you present your best possible self. A leading body language expert and Fox News contributor, Reiman uses accessible prose, firsthand anecdotes, and step-by-step advice to make The Yes Factor the ultimate how-to for exuding confidence, establishing rapport, building authority and making the lasting impression that will get you a "yes" every time.