Events Management: An Integrated and Practical Approach, Razaq Raj; Paul Walters; Tahir Rashid, SAGE Publications Ltd

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Events Management: An Integrated and Practical Approach

Razaq Raj, Paul Walters, Tahir Rashid

41,10 €

SAGE Publications Ltd
Sivumäärä: 256 sivua
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 2008, 20.11.2008 (lisätietoa)
Kieli: Englanti

'This is an excellent publication, that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, University of Salford

Guiding readers through the practicalities of events management, this book is the resource for understanding the many elements of working successfully in the events industry.

Bridging the ever-widening gap between specialists, this book you will enable to be fully conversant with the application, theory, practicalities and value of events management essentials, including:

- equipment and design,

- planning

- marketing and PR,

- terminology

- legislation

- finance and budgeting

- technology

- sponsorship

- logistics

- the role of events tourism

Topics are brought to life through application to a range of events case studies, including live music venues, arenas, conference centres and community festivals.

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