Ray’s distinctive combination of practical analysis, spiritual motivation and creativity both inspires and provides proven implementation approaches that people can use every day.

Through twenty-five years of teaching Stanford University’s famed Personal Creativity in Business course, Michael Ray discovered that people who move beyond ordinary success and achievement have a secret. They live for a highest goal that drives them to accomplish their dreams, find fulfillment and become generative leaders. Here Ray shares that secret and shows how you too can thrive by incorporating this powerful secret into your daily life.

The Highest Goal guides you with a distinctive set of “live-withs” or credos that you can use to translate your highest goal into a new way of living. These principles can transform your life.