This is the most practical, complete roadmap for designing, launching, and executing social media campaigns that earn real profits! Leading experts Jamie Turner and Reshma Shah have written a start-to-finish, “in-the-trenches” guide that draws on their immense experience making social media marketing work for world-class enterprises. How to Make Money with Social Media brings together proven solutions and realistic guidance for both B2B and B2C businesses of all sizes, in all industries.

In Social Networking for Business, Rawn Shah brings together patterns and best practices drawn from his extensive experience managing worldwide online communities at IBM and participating in social networking on the Internet. Drawing on multiple real-world examples, Shah identifies key success factors associated with launching social networking projects to meet business objectives and guides you through managing the crucial “micro-challenges” you’ll face in keeping them vibrant.

Top Web marketing consultant Michael Tasner has written the Marketing in the Moment, the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.