This original book explores the development of post-Soviet media and communications in Russia-a newly globalized environment following radical social change. Unique empirical research on new communications technologies, news agencies, television, and advertising in Russia shows how the experience and effects of globalization, which initially played a liberating role in the downfall of communism, are being transformed by the reassertion of the national. The Global and the National challenges conventional assumptions about globalization and contributes to a better understanding of its theoretical base, as well as its effects on non-Western countries.