Lecturers - request an e-inspection copy of this text  or contact your local SAGE representative to discuss your course needs.



Research Methodology: A Step by Step Guide for Beginners has been written specifically for those with no previous experience of research or research methodology. Written in a logical and accessible style and providing helpful techniques and examples, it breaks the process of designing and doing a research project into eight manageable operational steps. The book guides you through your project from beginning to end by offering practical advice on:

• formulating a research question


• ethical considerations


• carrying out a literature review


• choosing a research design


• selecting a sample


• collecting and analysing qualitative and quantitative data


• writing a research report.

The book is essential reading for undergraduate and postgraduate students in the social sciences embarking on quantitative or qualitative research projects.

Available with Perusall—an eBook that makes it easier to prepare for class

Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.