Sports Media: Audiences, Industries, and Issues explores key themes and interrelationships between audiences, sports organizations, and media industries. The text discusses such topics as how individuals are socialized as sports fans and why viewers are motivated to consume sports media. The sections of the textbook provide detailed discussions in:






live-action sports and related experiences



sports news and commentary, and



sports marketing.

Providing both empirical, social-scientific research and critical approaches to the material, this textbook offers a well-rounded and thorough read for sports and media coursework. A companion website provides pedagogy for students as well as instructor resources.