Presenting models for making predictions about presidential elections, this brief supplementary text is accessible to students without a statistical background and features discussions of Election 2000 throughout.

Well-grounded in elections theory, this new text introduces students to the major models used to forecast presidential elections and covers a variety of topics through that lens: approval ratings, exit polls, election cycles, nomination process and campaigns, performance of the economy, etc. Lucidly written, it offers an abundance of figures to illustrate concepts to students and include an easy-to-understand explanation of regression so that no prior knowledge of statistics is necessary to read the text. Professor Jones not only summarizes and utilizes the forecasting techniques employed by experts in the past, but brings in new techniques and tools, making a valuable contribution to the methodologies of presidential election forecasting.