Time-tested techniques for avoiding 20 most common communication mistakes! This user-friendly resource for school leaders provides practical strategies for improving daily interactions with students, colleagues, parents, and the community. Each chapter presents ready-to-use tips for effective verbal and written communications. The author offers do's and don'ts for difficult situationsuincluding grief and healing and straight-talk techniques for approaching sensitive topics such as sex, gangs, and substance abuse.



This revised edition features:


- How-to's for dealing with natural and man-made disasters


- A new chapter on differentiating communication to reach a wide audience of stakeholders


- A new section on communicating with school board members