Concepts and Cases in Retail and Merchandise Management: Instructor's Guide, Rabolt, Nancy J.; Miler, Judy K., FAIRCHILD BOOKS

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Concepts and Cases in Retail and Merchandise Management: Instructor's Guide

Nancy J. Rabolt, Judy K. Miler

127,10 €

FAIRCHILD BOOKS
Sivumäärä: 400 sivua
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 2009, 01.01.2009 (lisätietoa)
Kieli: Englanti

- Merchandise Management, Roles, and Responsibilities
- Retailing Formats and Structures
- Merchandise/Store Positioning
- Merchandise Characteristics
- Merchandise Planning, Buying, Control, and Profitability
- Sourcing
- Buyer/Vendor Relationships
- Sales Promotion, Advertising, and Visual Merchandising
- Personal Selling and Customer Relations
- Entrepreneurship and Small Business Ownership
- Ethics and Legal Behavior in Merchandise Management
- Expanded coverage of technology, sourcing, branding, private labels, and ethical and legal behavior in retail management
- Additional student activities related to each case study
- Instructor's Guide provides suggestions for planning the course and using the text in the classroom

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