Franz Höllering, editor of the influential workers' paper Arbeiter Illustrierte Zeitung, once advised photographers: "focus on the simple key facts". This photographic essay does exactly that. 

In carefully composed images, the book examines a surprising aspect of the high street fashion industry - the widespread use of books to enhance sales and perceived value. Höllering's prescient and concise text accompanies the pictures in an exhortation to contemporary photographers.


Thread sewn, OTA binding, with flaps
Cover: Calisto Pearl 170g
Text: Edixion 100gsm white offset