In order to identify and improve management communication, a framework and means for self- assessment is required. This comprehensive communications primer provides the necessary research-based and field-tested framework and related tools for managing communication. The framework identifies four types of communication managers use to get work done. The authors show how these types of communication have unique and sometimes-competing features that make it imperative to target one and carefully plan its content, structure, and delivery to achieve it. The book is ideal for practicing managers, academics, and students.