Primeaux and Stieber clearly articulate that good ethics maximize profits. The authors show that in the long run business must operate within the value systems of a society. Those businesses that choose otherwise are bound to fail. This book is for graduate students as well as managers. Together, Primeaux and Stieber have collaborated on several articles for The Journal of Business Ethics, and have contributed a feature article to the forthcoming Blackwell's Dictionary of Business Ethics. 'A book for managers who must understand the complexities of profit maximization. Writing in a straightforward, engaging style, Primeaux and Stieber throw new light on the mysteries of profit maximization.' -John W. Slocum, Jr., Past President, American Academy of Management. 'A very helpful perspective on which to base an ethics program for any business.' -Steve Van, President, Redstone Hotels, Inc.