Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry. Including a framework to distinguish among key resources or antecedents of customer value, this new edition: - Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available; - Provides a new chapter addressing value creation and resource configuration; - Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives; - Introduces a new full colour internal design to aid understanding. Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.

Contributions by: Levent Altinay, Lidia Andrades Caldito, Peter Björk, Prakash Chathoth, Tove I. Dahl, Frederic Dimanche, Tor Korneliussen, Young-Sook Lee, Vincent Magnini, Line Mathisen, Lena Mossberg, Bruce Prideaux, Haywantee Ramkissoon, M. Joseph Sirgy, Xiaojuan Yu, Eric Chan, Dong-Jin Lee, Grace B Yu, Monica Hanefors, Ann Heidi Hansen, Robert Harrington, Fevzi Okumus, Kay Roach, Zvi Schwartz, Gerardo R Ungson