This book puts contemporary Turkish media under the microscope. It sheds light on current trends and debates in the fields of cinema, television and new media in Turkey, and considers different aspects of communications and mass media in the country in relation to up-to-date issues, ranging from film aesthetics and televised ideologies to new tendencies in marketing and journalism in a digitalized world. While the book is a collection of original research studies obtaining their data within different methodological approaches varying from content analysis to semiotics, the collection presents a critical and holistic view. As such, it provides a valuable source for readers who are interested in the current conditions of the field of communications in Turkey.