People's needs are the decisive factor in achieving organizational effectiveness, as per the human relations approach to management. This book covers the fundamental principles, theories, and practices of modern management. The book explores various topics such as organizational behavior, strategic planning, leadership, communication, and decision-making. It offers practical insights and case studies to help readers develop their management skills and apply them in real-world scenarios. Whether you are a student, aspiring manager, or experienced executive, this book is an essential resource for mastering the art and science of management.