The eye-opening title of this book hints at just some of the varied and often almost unbelievable experiences author Thomas Plummer has witnessed throughout his years as a road warrior, maverick, and leading consultant of the fitness industry. This book reflects the lessons of small-business life that will benefit everyone who is actively engaged in making their living, and building their future, by running an independently owned and operated fitness business. Each lesson is based upon some consulting engagement somewhere, where the business owner needed the clarification of just what he is doing--and what he should be doing better--to make money.