How to develop and deploy a companywide analytics strategy This recipe-based handbook explains how to derive insights from data in day-to-day workflow and then how to drive business impact through those insights. Behind Every Good Decision helps readers use data to increase the top-line—revenue and customer adoption and satisfaction—and decrease the bottom-line—cost and loss—all to provide customers with an overall better experience. Using the trademarked BADIR 5-step process, author Piyanka Jain and Pureet Sharma provides examples and exercises from different industries and functions for readers to take away (i.e. how to evaluate marketing campaign effectiveness for a toy store) and apply to their own day-to-day workflow. Explains where analytics can be applied in day-to-day decisions and what type of insights and data you should be looking for Offers insights on how to apply the business analytics techniques described in the book to your daily workflow using the analysis tools you have on hand Describes the various data and analysis tools available in the market and which tools meets which needs Details best practices and hurdles for creating a data-driven organization With Behind Every Good Decision , you'll learn how to turn analytics into impact.