Research -- the systematic investigation of materials and sources to establish facts and reach new conclusions -- is carried out for a variety of purposes and to achieve a variety of goals. For sport business industry, research is critical for developing strategies to effectively understand and manage the franchise, property, or facility. This second edition provides a detailed introduction into the research itself, and applies those methods directly to the field of sport business management. With established reputations as expert researchers in the field, the authors have reorganised foundational concepts and updated methods and industry examples to provide students, instructors and professionals with a knowledge base and resources to prepare, collect, analyse and present targeted research for scholarly publication or to better interpret and respond to the needs of an array of areas in the sport management industry.