Available through Course Compass, Blackboard, and WebCT, classroom resources for students are available in one spot. Resources include:

• Quizzing for review
• Case Pilot to aid in analyzing cases
• Marketing Toolkit: Interactive Modules to aid in review of understanding key concepts
• Marketing Updates: Bringing current articles to the classroom
• Critical Thinking Problems
• Quantitative Exercises
• Much more

OneKey requires an access code, which professors can ask to be shrink-wrapped with new copies of this

text. Please contact your local sales representative for the correct ISBN. Codes may also be purchased separately

at www.prenhall.com/marketing.