This valuepack consists of Principles of Marketing: International Edition, 12/e by Kotler/Armstrong (ISBN: 9780137128273) plus OneKey CourseCompass, Student Access Kit, 12/e (ISBN: 9780132390101)

Internet Marketing: Strategy, Implementation and Practice, 3/e

Internet Marketing is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing.   It should also prove particularly useful for practitioners wishing to update their e-marketing skills.

OneKey CourseCompass, Student Access Kit, Principles of Marketing, 12/e