SULJE VALIKKO

avaa valikko

Principles of Marketing European Edition
73,70 €
Sivumäärä: 716 sivua
Asu: Pehmeäkantinen kirja
Painos: 6. painos
Julkaisuvuosi: 2013, 25.04.2013 (lisätietoa)
Kieli: Englanti
Korvaava tuote: 9781292092898

Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks.

 

The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace.

 

Please note that the product you are purchasing does not include MyMarketingLab.

 

MyMarketingLab

 

Join over 11 million students benefiting from Pearson MyLabs.

This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning?  You need both an access card and a course ID to access MyMarketingLab.

 

These are the steps you need to take:

1.  Make sure that your lecturer is already using the system

Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.

2.  Check whether an access card has been included with the book at a reduced cost

If it has, it will be on the inside back cover of the book.

3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273743194)

4.  If your lecturer is using the MyLab and you would like to purchase the product...

Go to www.pearsonmylabandmastering.com/global/mymarketinglab to buy access to this interactive study programme.

 

For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

 


 



Loppuunmyyty
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Principles of Marketing European Editionzoom
Näytä kaikki tuotetiedot
ISBN:
9780273742975
Sisäänkirjautuminen
Kirjaudu sisään
Rekisteröityminen
Oma tili
Omat tiedot
Omat tilaukset
Omat laskut
Lisätietoja
Asiakaspalvelu
Tietoa verkkokaupasta
Toimitusehdot
Tietosuojaseloste