Online Course Pack:Principles of Marketing/Principles of Marketing 5e Student Access Card, Philip Kotler; Gary Armstrong; Veronica Wong; John Saunders

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Online Course Pack:Principles of Marketing/Principles of Marketing 5e Student Access Card

Philip Kotler, Gary Armstrong, Veronica Wong, John Saunders

64,30 €

Asu: Moniviestin
Julkaisuvuosi: 2008, 28.01.2008 (lisätietoa)
Kieli: Englanti

Principles of Marketing, 5/e

With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace.

Principles of Marketing 5e Student Access Card, 5/e

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