Marketing Management, 12/e

This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

Managing Information Systems: Managing the Digital Firm, 10/e

Provision of comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner. 

Management Information Systems: Managing the Digital Firms, Student Multimedia CD-ROM, 10/e