A 2024 "NEXT BIG IDEA CLUB" MUST-READ

Google’s first Chief Innovation Evangelist inspires you to shape your own future, navigate ambiguity and uncertainty with intention, and transform problems and challenges into profound opportunities.

We don’t have to be afraid of what the future holds. Rather than bracing for what happens next, Dr. Frederik G. Pferdt argues that you can be making what happens next. You can respond to unexpected challenges—big and small—by turning them into opportunities with six principles for developing a “future-ready mindstate”:

1.     Optimism

2.     Openness

3.     Curiosity

4.     Experimentation

5.     Empathy

6.     Dimension X—the unique lens through which each of us sees the world. 

Both inspirational and actionable, What's Next Is Now engages your personal sense of discovery, providing dozens of thoughtful exercises and illustrations, real-world practices, and provocative insights from people who have adopted a future-ready mindstate. Here is an optimistic guide that helps innovators, entrepreneurs, and other agents of change invent the future.

Change how you think to create the world you want to live in.