Strategy and Communication for Innovation : Integrative Perspectives on Innovation in the Digital Economy
SpringerSivumäärä: 424 sivuaAsu: Kovakantinen kirjaPainos: 3Julkaisuvuosi: 2017, 15.03.2017 (lisätietoa)Kieli: Englanti This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
Tilaustuote | Arvioimme, että tuote lähetetään meiltä noin 4-5 viikossa