JetBlue Chairman Joel Peterson provides the playbook for establishing and maintaining a culture of trust that breaks down the operational silos and CYA mentality that plague many organizations.

Trust is the glue that holds an organization together. It turns deflection into transparency, suspicion into empowerment, and conflict into creativity. With it, a tiny company like John Deere grew into a worldwide leader. Without it, a giant corporation like Enron toppled.

How does it feel to work for a firm where leaders and colleagues trust one another? Freed from micromanagement and rivalry, every employee contributes his or her best. Risk-taking and innovation become the norm. With compelling examples, JetBlue Chairman Joel Peterson details how to establish and maintain a culture of trust, including:



Start with integrity
Invest in respect
Empower everyone
Require accountability
Create a winning vision
Keep everyone informed
Budget in line with expectations
Embrace conflict
Forget “you” to become an effective leader

This fully expanded edition includes a powerful self-assessment tool for organizations to evaluate their culture of trust and discover areas for improvement. Peterson has also added rich new case studies and chapters on the theme of betrayal, including how to manage and guard against it.

With The 10 Laws of Trust Expanded Edition in hand, you’ll be able to plant the seeds of trust—and reap the rewards of reputation, profits, and success.