A comprehensive, concise text on strategic management as it applied to a variety of health care organizations: physicians offices, hospitals, long-term care, health departments and others. The central theme of the text is that business-oriented strategic management can improve the success of health care organizations.

New to the fourth edition:

• each chapter has been fully updated and revised
  



• situational analysis and implementation are explicitly tied together through the value chain framework
  



• it includes 22 case studies, of which 10 are brand-new.

The text also retains the important features that have made previous editions of the book such a success. Each chapter contains:

• a generous number of examples and exhibits
  



• summaries and conclusions
  



• key terms and concepts
  



• questions for class discussion
  



• additional readings
  



• appendices that assist readers by presenting ways to analyze health care cases and make oral presentations.

The text is supported by PowerPoint Slides and a Teacher's Manual. Visit www.blackwellpublishing.com/ginter for details.