This book focuses on the importance of public relations genres as categories of discourse: forms with functions that can be applied in ways that add knowledge based on their rhetorical and organizational significance. By primarily leaning on work in the fields of linguistics and rhetoric, the book is the first to formally present the textual features and the implicit exigencies of public relations discourse genres. It goes further by directly linking text types, message design, and strategy, thereby placing public relations as a more valued and valuable part of organizations' businesses and society's fabric.