This book is the result of a study on demand-led plant variety design for markets in Africa, sharing best practices from private and public sector programmes worldwide that are applicable to improving tropical crops in Africa. It covers areas such as the principles of demand-led plant breeding, understanding client demands and breeding strategy.

Contributions by: Rowland Chirwa, Agyemang Danquah, Erik Yirenky Danquah, Appolinaire Djikeng, Shimelis Hussein, Paul M. Kimani, Heather Merk, Ivan Rwomushana, Jean Claude Rubyogo, Jonathan Shoham, Pangirayi Tongoona, Nasser Yao