"What opens the doors to new, exciting missions and interesting clients? Are you aware of what is said about you when you are not present?


You may have brilliant business ideas or career strategies, but it all comes down to how you are perceived – your reputation. When you understand the full impact of this, your business, career, and professional development will take on a new dimension. There is nothing more powerful, but paradoxically, it is our most unknown and least used asset. An attractive reputation is the golden key that opens doors to exciting people, clients, and companies you want to learn from, do business with, or be hired by.


In this book, the author Per Frykman shares his knowledge from his 15 years of development and work with an exclusive process involving over 1,400 entrepreneurs, consultants, and leaders in 8 countries to explore and develop their reputation. This has given him a highly interesting knowledge bank of our soft skills – and what may stand in the way.


Per Frykman has a unique niche within the professional reputation field and is regarded today as a pioneer and game-changer.


The foreword is written by Mikael Kretz, Founder of QGroup, and he writes, among other things, about his perspective on our work with the reputation for consultants within QGroup:
"This insight is crucial not only for potential employers and clients but also, and perhaps most importantly, for your own self-assessment. We extend this practice to all our employees, considering it a gift for their future. Understanding your reputation is also the most valuable professional gift you can bestow upon yourself!”