This book will tell you all you need to know to start and run your own delicatessen. Choosing the right location; Researching your market; Writing a business plan and raising finance; How to market your business and attract customers; Managing food hygiene and health and safety; How to employ and manage your staff; How to advertise cost effectively; Keeping the accounts and handling VAT; Sourcing organic food direct from the farmer, or at markets or trade shows. And once you're up and running it will tell you how to expand your business into other areas, such as catering to businesses and private functions and assembling and delivering gift hampers.