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Valuepack:Innovation Management and new product Development with brand management: A Theoretical and Practical Approach.
99,10 €
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 2006, 03.08.2006 (lisätietoa)
Kieli: Englanti

Innovation Management and New Product Development, 3/e

The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process.

Written in an accessible style, this third edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.

Brand Management: A Theoretical and Practical Approach, 1/e

Brand Management: A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. The book takes a decision-making approach to the subject, structured around the decisions a brand or product manager would face when considering their own brand strategy, covering topics such as design, judicial protection, adverse publicity and financial-brand valuation.



Loppuunmyyty
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Valuepack:Innovation Management and new product Development with brand management: A Theoretical and Practical Approach.zoom
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ISBN:
9781405853286
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