This book provides a comprehensive and lively introduction to strategy. Throughout the text the distinction between corporate and business level strategy is emphasised. Each is treated separately when considering analysis, synthesis, implementation and control. There is also balanced coverage of planned and emergent strategies, as well as the influence of chaos and complexity theories. All this is presented within a student-centred teaching and learning package and is amply illustrated with short and long cases from a wide variety of organisations.

All this is supported by a robust yet flexible teaching package which includes:
· Instructor's Manual with full teaching and case notes.
· Computerised testbank of multiple choice questions.
· Overheads in PowerPoint