Foundations of Marketing Communications
Sivumäärä: 360 sivuaAsu: Pehmeäkantinen kirjaJulkaisuvuosi: 2005, 23.06.2005 (lisätietoa)Kieli: Englanti Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques and applications of marketing communications in a European context. Based on the authoritative and successful Marketing Communications: A European Perspective 2nd edition, this book is geared towards both undergraduate and postgraduate students who want to extend their knowledge of marketing communications