One of the greatest challenges facing any entrepreneur is finding funding for a new venture. Written by prestigious and highly-acclaimed authors, this book presents new findings from the landmark Oxford Univeristy study of the informal venture capital market. It details the principle components of the informal venture capital market, and acts as a practical guide to entrepreneurs. It also provides the informal investor with the fundamental features of successful investment deals, and advice on how they can create, analyze, structure, and monitor their deals.