On July 12, 1945 a golden palomino was caught in the Red Desert of Wyoming by Frank "Wild Horse" Robbins, who had built a business rounding up the wild mustangs that roamed the region, using airplanes to spot the elusive creatures. Later that same day a photographer out of Rawlins, Wyoming, named Verne Woods snapped a photo of that same horse that he would go on to enter in the Denver Post's annual photo contest. The photo was the grand prize winner-and it also captured the imagination of people all over the world. Prints found their way to the Wyoming State Capital, the United States Senate chambers, the House of Commons in London, and the Canadian Parliament in Toronto. The likeness of the famous horse could be found in the Plains Hotel in Cheyenne, the Double Shot Bar in Rock River, the Virginian Hotel in Medicine Bow, the Desert Bar in Wamsutter, and the Saddle Grill Cafe in Rawlins where the restaurant built a Palomino Room in homage to the horse. On top of that, nearly every postcard sales rack from Omaha, Nebraska, to Reno, Nevada, offered postcards with the horse's famous image in the late 1940s.
The horse, which would become known as Desert Dust, became the most famous horse in Wyoming. His image was reproduced on leather purses, wallets, and belts by inmates of the Wyoming State Penitentiary and other craftsman. Desert Dust was the inspiration for poems, prose, oil paintings, and songs, and a Hollywood short that was nominated for an Academy Award. Frank Robbins and Verne Woods would eventually find themselves on opposite sides of many different controversies: the plight of wild horses; using an airplane to capture wild horses, and of course, the ownership of the photo itself, which lead to a feud between the two men on the order of the Hatfields and McCoys. Desert Dust's would eventually be murdered in his own pasture-a mystery that is unsolved to this very day.